Explore the world of Vans, where skate culture meets street style. Discover a wide range of footwear, apparel, and accessories designed for those who embrace self-expression and creativity. Whether you're hitting the skate park or looking to elevate your everyday outfit, Vans has you covered with iconic designs, innovative technologies, and a commitment to quality. Join the Vans community and stay updated on the latest collections, collaborations, and events that celebrate a lifestyle rooted in authenticity and individuality. Experience the spirit of adventure with Vans.
Rank by traffic
In June 2025, vans.com saw an increase in search traffic, reaching 2.1M visits, which is an increase of 1.1K visits compared to the previous month. The traffic value decreased to 531K, a reduction of 27K.
For vans.com, United States dominates traffic with 1.2M visits, a decrease of 420K from the previous month, making up 54.9% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 1.2M | −420K | 54.9% | |||||||
| 161K | +151K | 7.6% | |||||||
| 135K | +120K | 6.4% | |||||||
| 66K | +40K | 3.1% | |||||||
| 60K | +10K | 2.8% | |||||||
vans.com ranks #1 for "vans" in United States and receives 356K monthly visits from this keyword alone, a decrease of 14K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| vans | 798K | −34K | 356K | −14K | 1 | ||||
| vans shoes | 121K | +18K | 47K | +7.1K | 1 | ||||
| knu skool vans | 77K | +1.0K | 40K | +2.2K | 1 | ||||
| vans knu skool | 84K | +1.0K | 39K | −1.9K | 1 | ||||
| vans ultrarange | 20K | +1.0K | 18K | −1.5K | 1 | ||||
journeys.com, famousfootwear.com and rackroomshoes.com rank in the top 10 organic search results for the same keywords that vans.com gets the most traffic from. Discover more competitors of vans.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| journeys.com | 669K | 4.9K | |||||||
| famousfootwear.com | 1.5M | 10K | |||||||
| rackroomshoes.com | 404K | 5.9K | |||||||
| zappos.com | 2.5M | 148K | |||||||
| zumiez.com | 502K | 17K | |||||||
As of June 2025, vans.com's Domain Rating is 80. vans.com is linked by 55K websites, indicating an increase of 644 referring sites from the previous month.
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