Sephora.com is your ultimate destination for beauty and skincare products, offering a vast selection of high-quality cosmetics, fragrances, and tools from both well-known and emerging brands. Explore an extensive range of makeup, skincare, haircare, and wellness products tailored to meet diverse beauty needs and preferences. With user-friendly navigation and detailed product descriptions, Sephora makes it easy to discover the latest trends, exclusive collections, and personalized recommendations. Enjoy a seamless shopping experience with options for online ordering, in-store pickup, and expert advice from beauty consultants, ensuring you find exactly what you need to enhance your beauty routine.
Rank by traffic
In May 2025, sephora.com saw an increase in search traffic, reaching 12M visits, which is an increase of 1.5M visits compared to the previous month. The traffic value increased to 3.0M, a growth of 259K.
For sephora.com, United States dominates traffic with 8.2M visits, an increase of 911K from the previous month, making up 66.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 8.2M | +911K | 66.4% | |||||||
| 1.7M | +311K | 13.8% | |||||||
| 323K | +46K | 2.6% | |||||||
| 98K | +11K | 0.8% | |||||||
| 95K | +21K | 0.7% | |||||||
sephora.com ranks #1 for "sephora" in United States and receives 1.2M monthly visits from this keyword alone, an increase of 72K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| sephora | 2.3M | +130K | 1.2M | +72K | 1 | ||||
| sephora near me | 278K | +5.0K | 76K | −3.2K | 2 | ||||
| sephora sale | 45K | +4.0K | 37K | −1.9K | 1 | ||||
| sol de janeiro | 619K | +29K | 37K | +1.7K | 2 | ||||
| sephora gift card | 40K | −1.0K | 32K | +13K | 1 | ||||
ulta.com, fragrantica.com and sephora.me rank in the top 10 organic search results for the same keywords that sephora.com gets the most traffic from. Discover more competitors of sephora.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ulta.com | 6.6M | 90K | |||||||
| fragrantica.com | 7.0M | 68K | |||||||
| sephora.me | 1.1M | 22K | |||||||
| charlottetilbury.com | 2.3M | 12K | |||||||
| kohls.com | 9.3M | 409K | |||||||
sephora.com ranks 707th, placing it between apkpure.com, which has 12M visits and ranks 706th, and simplyrecipes.com, with 12M visits, ranking 708th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| ssyoutube.com | 12M | −214K | 705 | ↓69 | |||||
| apkpure.com | 12M | +721K | 706 | ↓51 | |||||
| sephora.com | 12M | +1.5M | 707 | ↑28 | |||||
| simplyrecipes.com | 12M | +196K | 708 | ↓43 | |||||
| elcorteingles.es | 12M | +86K | 709 | ↑16 | |||||
As of May 2025, sephora.com's Domain Rating is 87. sephora.com is linked by 108K websites, indicating an increase of 3.4K referring sites from the previous month.
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