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Rank by traffic
In June 2025, nike.com saw a decrease in search traffic, reaching 61M visits, which is a decrease of 6.8M visits compared to the previous month. The traffic value decreased to 11M, a reduction of 926K.
For nike.com, United States dominates traffic with 18M visits, a decrease of 2.2M from the previous month, making up 30.4% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 18M | −2.2M | 30.4% | |||||||
| 4.7M | −711K | 7.6% | |||||||
| 4.2M | +279K | 6.8% | |||||||
| 3.2M | −408K | 5.1% | |||||||
| 2.3M | −323K | 3.8% | |||||||
nike.com ranks #1 for "nike" in United States and receives 1.4M monthly visits from this keyword alone, an increase of 205K from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| nike | 2.6M | +280K | 1.4M | +205K | 1 | ||||
| nike dunks | 715K | +164K | 393K | +157K | 1 | ||||
| nike shoes | 346K | +20K | 261K | +13K | 1 | ||||
| shop nike air max 90 | 361K | 245K | −79K | 1 | |||||
| jordans | 451K | +34K | 182K | +3.2K | 1 | ||||
dickssportinggoods.com, footlocker.com and hibbett.com rank in the top 10 organic search results for the same keywords that nike.com gets the most traffic from. Discover more competitors of nike.com.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| dickssportinggoods.com | 10M | 111K | |||||||
| footlocker.com | 4.6M | 28K | |||||||
| hibbett.com | 1.1M | 37K | |||||||
| stockx.com | 8.5M | 123K | |||||||
| goat.com | 2.8M | 60K | |||||||
nike.com ranks 76th, placing it between nba.com, which has 62M visits and ranks 75th, and www.gov.uk, with 61M visits, ranking 77th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| yandex.ru | 63M | −15M | 74 | ↓4 | |||||
| nba.com | 62M | −18M | 75 | ↑1 | |||||
| nike.com | 61M | −6.8M | 76 | ↑2 | |||||
| www.gov.uk | 61M | −8.0M | 77 | ↑2 | |||||
| cambridge.org | 60M | −2.9M | 78 | ↑8 | |||||
As of June 2025, nike.com's Domain Rating is 91. nike.com is linked by 248K websites, indicating a decrease of 846 referring sites from the previous month.
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