Amazon.de is your one-stop online shop for a vast selection of products, ranging from electronics to home goods, books to fashion, and everything in between. Experience the convenience of shopping from the comfort of your home, with a wide variety of items available at your fingertips. Enjoy competitive prices, fast shipping options, and excellent customer service as you browse through numerous categories to find exactly what you need. With features like personalized recommendations and user reviews, Amazon.de makes your shopping experience seamless and enjoyable.
Discover the latest trends and exclusive deals on Amazon.de, where you can shop for top brands and discover new favorites every day. Whether you're looking for the newest gadgets, stylish apparel, or essential household items, this platform caters to all your shopping needs. With easy navigation and a secure checkout process, you can confidently make purchases and enjoy hassle-free returns. Join the millions of satisfied customers who trust Amazon.de for their online shopping experience.
Rank by traffic
In May 2025, amazon.de saw a decrease in search traffic, reaching 103M visits, which is a decrease of 1.5M visits compared to the previous month. The traffic value decreased to 19M, a reduction of 203K.
For amazon.de, Germany dominates traffic with 94M visits, a decrease of 733K from the previous month, making up 90.8% of the total traffic.
Location | Traffic | Share | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 94M | −733K | 90.8% | |||||||
| 5.6M | −184K | 5.3% | |||||||
| 1.3M | −213K | 1.2% | |||||||
| 892K | +4.0K | 0.8% | |||||||
| 175K | −9.4K | 0.1% | |||||||
amazon.de ranks #1 for "amazon" in Germany and receives 9.7M monthly visits from this keyword alone, a decrease of 6.9M from the previous month.
Keyword | Volume | Traffic | Position | ||||||
|---|---|---|---|---|---|---|---|---|---|
| amazon | 18M | +630K | 9.7M | −6.9M | 1 | ||||
| amazon de | 840K | −12K | 806K | −11K | 1 | ||||
| amazon prime | 1.0M | +252K | 557K | −153K | 1 | ||||
| amazon prime video | 383K | +51K | 390K | +196K | 1 | ||||
| xxx | 2.2M | −50K | 280K | −65K | 5 → 4 | ||||
otto.de, ebay.de and idealo.de rank in the top 10 organic search results for the same keywords that amazon.de gets the most traffic from. Discover more competitors of amazon.de.
Website | Traffic | Pages | |||||||
|---|---|---|---|---|---|---|---|---|---|
| otto.de | 11M | 79K | |||||||
| ebay.de | 12M | 81K | |||||||
| idealo.de | 16M | 110K | |||||||
| kaufland.de | 4.5M | 24K | |||||||
| obi.de | 7.9M | 17K | |||||||
amazon.de ranks 47th, placing it between nih.gov, which has 105M visits and ranks 46th, and dpboss.boston, with 102M visits, ranking 48th.
Website | Traffic | Rank | |||||||
|---|---|---|---|---|---|---|---|---|---|
| poki.com | 109M | −8.8M | 45 | ↓8 | |||||
| nih.gov | 105M | −6.4M | 46 | ↓2 | |||||
| amazon.de | 103M | −1.5M | 47 | ↑2 | |||||
| dpboss.boston | 102M | 48 | ↓2 | ||||||
| ikea.com | 101M | −5.2M | 49 | ↓6 | |||||
As of May 2025, amazon.de's Domain Rating is 93. amazon.de is linked by 429K websites, indicating an increase of 4.8K referring sites from the previous month.
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